A.J. Holland enters his first season as assistant coach in 2018-19 at the University of Texas of the Permian Basin.
Prior to UT Permian Basin, Holland served as an assistant under current Head Coach Josh Newman at the University of Arkansas Fort Smith. During the 2017-18 season with Holland on staff, the Lions appeared in the NCAA Tournament, were the Heartland Conference regular season champions, and posted the best record in Division II school history at 24-6.
Before joining the staff at UAFS, Holland was a well-known skills trainer in Atlanta, GA. In his four years in Atlanta, Holland trained and developed many high-level players including two first round NBA Draft Picks, one First Team NJCAA All American, along with 40+ players in Metro Atlanta that earned college scholarships. He was also responsible for training multiple state championship and Final Four teams in Georgia and Alabama.
As a player, Holland began his career at Rice University in Conference USA before transferring to the College of Central Florida where the Patriots were the conference champions and set a school record in wins at 28-6. Holland finished his career starting at point guard for the University of Sioux Falls helping his team to a 20-win season in 2011-12 while scoring 10.6ppg and leading his team in assist his senior year.
Holland is a native of Tuscaloosa, AL where he attended Paul W. Bryant High School. He is the son of longtime coach James and Rhonda Holland and is the older brother of current University of Southern Mississippi player Kevin.